A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis
by
Ellis, Michael Roy.
Title
:
A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis
Author
:
Ellis, Michael Roy.
Personal Author
:
Ellis, Michael Roy.
Publication Information
:
2009.
Physical Description
:
49 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.
Subject Term
:
Brand loyalty.
Automobiles -- Marketing.
Customer loyalty.