How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
by
Grobbelaar, Carine.
Title
:
How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
Author
:
Grobbelaar, Carine.
Personal Author
:
Grobbelaar, Carine.
Publication Information
:
2009.
Physical Description
:
36 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.
Subject Term
:
Social responsibility of business.
Marketing research.