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Consumer behavior

by

Schiffman, Leon G; Kanuk, Leslie Lazar

Title

:

Consumer behavior

Author

:

Schiffman, Leon G; Kanuk, Leslie Lazar

ISBN

:

13169020501

Personal Author

:

Schiffman, Leon G; Kanuk, Leslie Lazar

Edition

:

3rd Edition

Publication Information

:

Prentice-Hall 1987