Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding
by
 
Mzimba, Lungiswa.

Title
: 
Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Author
: 
Mzimba, Lungiswa.

Personal Author
: 
Mzimba, Lungiswa.

Publication Information
: 
2016.

Physical Description
: 
39, 13 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133895THE MZI1