A grounded theory approach to applying change management principles to the rebranding process
by
 
Tempel, Mignon.

Title
: 
A grounded theory approach to applying change management principles to the rebranding process

Author
: 
Tempel, Mignon.

Personal Author
: 
Tempel, Mignon.

Publication Information
: 
2013.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133359THE TEM1