How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
by
 
Dunn, Emanuela Enrica Samara.

Title
: 
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Author
: 
Dunn, Emanuela Enrica Samara.

Personal Author
: 
Dunn, Emanuela Enrica Samara.

Publication Information
: 
2015.

Physical Description
: 
51 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133763THE DUN1