An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations
by
Harrisberg, Jessica.
Title
:
An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations
Author
:
Harrisberg, Jessica.
Personal Author
:
Harrisberg, Jessica.
Publication Information
:
2007.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2007.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.