Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
by
O'Brien, Kyle.
Title
:
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Author
:
O'Brien, Kyle.
Personal Author
:
O'Brien, Kyle.
Publication Information
:
2013.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000038382 | THE OBR | 1 |