A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity
by
 
Heyn, Charlotte.

Title
: 
A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Author
: 
Heyn, Charlotte.

Personal Author
: 
Heyn, Charlotte.

Publication Information
: 
2016.

Physical Description
: 
ix, 66 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaReference Books000148644XX(19107.2)1