A study of brand memorability and engagement at the South African music festival Oppikoppi
by
 
Agar, Gareth.

Title
: 
A study of brand memorability and engagement at the South African music festival Oppikoppi

Author
: 
Agar, Gareth.

Personal Author
: 
Agar, Gareth.

Publication Information
: 
2015.

Physical Description
: 
51 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133663THE AGA1