A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa
by
 
Nyembe, Jacqueline.

Title
: 
A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Author
: 
Nyembe, Jacqueline.

Personal Author
: 
Nyembe, Jacqueline.

Publication Information
: 
2016.

Physical Description
: 
61 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133898THE NYE1