A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context
by
 
Markram, Janine.

Title
: 
A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Author
: 
Markram, Janine.

Personal Author
: 
Markram, Janine.

Publication Information
: 
2015.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133769THE MAR1