Leveraging customer service to build brand equity
by
Withers, Ian.
Title
:
Leveraging customer service to build brand equity
Author
:
Withers, Ian.
Personal Author
:
Withers, Ian.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.