The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport
by
 
Bouwer, Franscoe Carel.

Title
: 
The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Author
: 
Bouwer, Franscoe Carel.

Personal Author
: 
Bouwer, Franscoe Carel.

Publication Information
: 
2016.

Physical Description
: 
vii, 55 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133894THE BOU1