Section A. Introduction to organisational communication and communication integration. ch. 1. Communication and the organisation -- ch. 2 Communication integration -- Section B. Communication of the organisation: focus areas. ch. 3. Dynamics of organisational communication -- ch. 4. The role of communication and management approaches in the organisational change process -- ch. 5. The marketing context -- ch. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section C. Introduction to organisational communication and communication integration. ch. 11. Assessing organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application. ch. 13. Integrated communication campaigns.