Strategic marketing theory and application for competitive advantage
by
Venter, Peet, 1964-
Title
:
Strategic marketing theory and application for competitive advantage
Author
:
Venter, Peet, 1964-
Edition
:
Third edition.
Physical Description
:
1 online resource : illustrations.
Subject Term
:
Marketing.
Genre
:
Electronic books.
Added Author
:
Venter, Peet, 1964-
Van Rensburg, Mari Jansen.
Electronic Access
: