The new strategic brand management advanced insights and strategic thinking
by
Kapferer, Jean-Noël.
Title
:
The new strategic brand management advanced insights and strategic thinking
Author
:
Kapferer, Jean-Noël.
ISBN
:
9780749465162
Personal Author
:
Kapferer, Jean-Noël.
Edition
:
5th ed.
Publication Information
:
London ; Philadelphia : Kogan Page, 2012.
Physical Description
:
1 online resource (xviii, 492 pages) : illustrations
Subject Term
:
Brand name products -- Management.
Electronic Access
: