An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers
by
Metele, Chwayita.
Title
:
An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers
Author
:
Metele, Chwayita.
Personal Author
:
Metele, Chwayita.
Publication Information
:
2013.
Physical Description
:
65 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000038417 | THE MET | 1 |