Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles
by
 
Van Eck, Jaco.

Title
: 
Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Author
: 
Van Eck, Jaco.

Personal Author
: 
Van Eck, Jaco.

Publication Information
: 
2013.

Physical Description
: 
71 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038421THE ECK1