David and Goliath : a study of the South African domestic airline business from a brand health perspective
by
 
Deane, Alistair.

Title
: 
David and Goliath : a study of the South African domestic airline business from a brand health perspective

Author
: 
Deane, Alistair.

Personal Author
: 
Deane, Alistair.

Publication Information
: 
2013.

Physical Description
: 
69 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000039000THE DEAN1