Villains vs saints : emotional branding and its influence on Generation Y
by
 
Phiri, Nonkululeko Simone.

Title
: 
Villains vs saints : emotional branding and its influence on Generation Y

Author
: 
Phiri, Nonkululeko Simone.

Personal Author
: 
Phiri, Nonkululeko Simone.

Publication Information
: 
2013.

Physical Description
: 
66 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038398PHI1