Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model
by
Molwantwa, Ofentse Sandra.
Title
:
Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model
Author
:
Molwantwa, Ofentse Sandra.
Personal Author
:
Molwantwa, Ofentse Sandra.
Publication Information
:
2013.
Physical Description
:
102 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000036047 | THE MOL | 1 |