Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
by
O'Brien, Kyle.
Title
:
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
Author
:
O'Brien, Kyle.
Personal Author
:
O'Brien, Kyle.
Publication Information
:
2013.
Physical Description
:
52 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.