Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape
by
 
Smit, Justin.

Title
: 
Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

Author
: 
Smit, Justin.

Personal Author
: 
Smit, Justin.

Publication Information
: 
2013.

Physical Description
: 
42 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038397THE JSMI1