An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle
by
Bhoola, Chetna.
Title
:
An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle
Author
:
Bhoola, Chetna.
Personal Author
:
Bhoola, Chetna.
Publication Information
:
2013.
Physical Description
:
98 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000038391 | THE BHOO | 1 |