Humorous television advertisements : the impact of humorous television advertisements on consumer consumption
by
 
Whitfield, Alexander.

Title
: 
Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Author
: 
Whitfield, Alexander.

Personal Author
: 
Whitfield, Alexander.

Publication Information
: 
2013.

Physical Description
: 
48 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038389THE WHI1