Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry
by
 
Goddard, Roxy.

Title
: 
Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Author
: 
Goddard, Roxy.

Personal Author
: 
Goddard, Roxy.

Publication Information
: 
2014.

Physical Description
: 
64 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038976THE GOD1