A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit
by
 
Harrison, Jacqueline.

Title
A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

Author
Harrison, Jacqueline.

Personal Author
Harrison, Jacqueline.

Publication Information
2014.

Physical Description
47 pages

General Note
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038975THE HARR1