An analysis of how brand reputation affects female consumer choice of cigarette brands
by
 
Theron, Candice.

Title
: 
An analysis of how brand reputation affects female consumer choice of cigarette brands

Author
: 
Theron, Candice.

Personal Author
: 
Theron, Candice.

Publication Information
: 
2014.

Physical Description
: 
71 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038979THE THER1