The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa
by
 
Aucamp, Jacques.

Title
: 
The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

Author
: 
Aucamp, Jacques.

Personal Author
: 
Aucamp, Jacques.

Publication Information
: 
2014.

Physical Description
: 
41 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038962THE AUC1