The use of gamification as a marketing communication tool to engage with South African millenials
by
 
Racitti, Riccardo.

Title
: 
The use of gamification as a marketing communication tool to engage with South African millenials

Author
: 
Racitti, Riccardo.

Personal Author
: 
Racitti, Riccardo.

Publication Information
: 
2014.

Physical Description
: 
69 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038969THE RAC1