Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty
by
 
Odendaal, Jeanne.

Title
: 
Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Author
: 
Odendaal, Jeanne.

Personal Author
: 
Odendaal, Jeanne.

Publication Information
: 
2014.

Physical Description
: 
88 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038970THE ODE1