To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?
by
De Freitas, Joao.
Title
:
To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?
Author
:
De Freitas, Joao.
Personal Author
:
De Freitas, Joao.
Publication Information
:
2016.
Physical Description
:
36 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Pretoria | Theses/Dissertations | 000148652 | THE DEF | 1 |