The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions
by
Basson, Hanneke.
Title
:
The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions
Author
:
Basson, Hanneke.
Personal Author
:
Basson, Hanneke.
Publication Information
:
2016.
Physical Description
:
63 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.