Designing the psychological make-up of the consumer who buys counterfeit brands
by
Lekota, Motlalepusho.
Title
:
Designing the psychological make-up of the consumer who buys counterfeit brands
Author
:
Lekota, Motlalepusho.
Personal Author
:
Lekota, Motlalepusho.
Publication Information
:
2008.
Physical Description
:
31 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.