The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach
by
Japhet, Antoinette.
Title
:
The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach
Author
:
Japhet, Antoinette.
Personal Author
:
Japhet, Antoinette.
Publication Information
:
2008.
Physical Description
:
37 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.