Can corporate blogging be used as a tool to increase brand credibility
by
Steyn, Hayley Ann.
Title
:
Can corporate blogging be used as a tool to increase brand credibility
Author
:
Steyn, Hayley Ann.
Personal Author
:
Steyn, Hayley Ann.
Publication Information
:
2008.
Physical Description
:
44 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.