Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises
by
Ritchie, Amanda Patricia.
Title
:
Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises
Author
:
Ritchie, Amanda Patricia.
Personal Author
:
Ritchie, Amanda Patricia.
Publication Information
:
2008.
Physical Description
:
41 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.