Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand
by
 
Van Zyl, Lezje Eulize.

Title
: 
Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

Author
: 
Van Zyl, Lezje Eulize.

Personal Author
: 
Van Zyl, Lezje Eulize.

Publication Information
: 
2015.

Physical Description
: 
1 volume

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038915THE VZYL1