Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?
by
 
Throssell, Nick.

Title
: 
Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Author
: 
Throssell, Nick.

Personal Author
: 
Throssell, Nick.

Publication Information
: 
2015.

Physical Description
: 
47 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038947THE THR1