BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign
by
Mona, Azola.
Title
:
BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign
Author
:
Mona, Azola.
Personal Author
:
Mona, Azola.
Publication Information
:
2015.
Physical Description
:
58 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000038935 | THE MONA | 1 |