The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa
by
 
Arendse, Melody.

Title
: 
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Author
: 
Arendse, Melody.

Personal Author
: 
Arendse, Melody.

Publication Information
: 
2015.

Physical Description
: 
55 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038937THE ARE1