Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry
by
 
Schaffler, Vincent.

Title
: 
Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Author
: 
Schaffler, Vincent.

Personal Author
: 
Schaffler, Vincent.

Publication Information
: 
2015.

Physical Description
: 
1 volume

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038916THE SCHA1