The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
by
 
Shier, James.

Title
: 
The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Author
: 
Shier, James.

Personal Author
: 
Shier, James.

Publication Information
: 
2015.

Physical Description
: 
64 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038956THE SHI1