Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer
by
Stokes, Kimbal.
Title
:
Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer
Author
:
Stokes, Kimbal.
Personal Author
:
Stokes, Kimbal.
Publication Information
:
2015.
Physical Description
:
1 volume
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000038936 | THE STO | 1 |