Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent
by
 
Mniki, Musa.

Title
: 
Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Author
: 
Mniki, Musa.

Personal Author
: 
Mniki, Musa.

Publication Information
: 
2016.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000115096XX(19395.2)1