An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality
by
 
Mdluli, Mbali Sharon.

Title
: 
An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

Author
: 
Mdluli, Mbali Sharon.

Personal Author
: 
Mdluli, Mbali Sharon.

Publication Information
: 
2016.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxTheses/Dissertations000115092XX(19399.2)1