Should advertising agencies consider customisation as a tool for meeting clients brand needs?
by
Botes, Wayne.
Title
:
Should advertising agencies consider customisation as a tool for meeting clients brand needs?
Author
:
Botes, Wayne.
Personal Author
:
Botes, Wayne.
Publication Information
:
2007.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2007.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.