Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation
by
Madisakwane, Katlego.
Title
:
Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation
Author
:
Madisakwane, Katlego.
Personal Author
:
Madisakwane, Katlego.
Publication Information
:
2007.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2007.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Reference Books | 000006859 | XX(19476.2) | 1 |