Is a bird on the shelf worth bucks for the brand?
by
Meltz, Darren.
Title
:
Is a bird on the shelf worth bucks for the brand?
Author
:
Meltz, Darren.
Personal Author
:
Meltz, Darren.
Publication Information
:
2005.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2005.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Theses/Dissertations | 000006885 | XX(19486.2) | 1 |